ABOUT
direction • process • design • UX
As UX Design Lead at Starform, I direct and execute UX initiatives, employing data-driven strategies to enhance player experiences for our free-to-play, cross-platform, PvP game Metalstorm. I collaborate with the founding directors to ensure viability of product features and deliver high-value, targeted improvements across product KPIs.
Previously, as Creative Director at ArenaNet, I drove the creation of an unannounced cross-platform game, partnering closely with publisher NCSoft to establish and measure product goals against evolving competitive analysis and market opportunity. Before that, as ArenaNet's Studio UX Director, I institutionalized effective UX practices across six teams and projects, built and led a team of designers and artists, and conducted regular playtesting of features across multiple titles in development.
At Motiga, I held leadership roles in UX and UI design, where I was instrumental in the development of Gigantic, a free-to-play PvP game on PC and Xbox. Before leading the UX and UI team for development of the game, I managed the UX and visual design of GIGANTIC’s website and PC lobby application for Motiga’s publishing group.
During my previous tenure at Meteor Entertainment, I drove the overall strategy, UX, and visual design of the companion website to Hawken, a cross-platform PvP game. I also provided regular UX design support to the game development team, and produced static and motion designs for online marketing campaigns and live events.
Before entering the gaming industry in 2012, I served as the Creative Director at Screenplay, Inc., where I managed Creative Services for high-profile clients, drove UX and UI design for B2B media licensing and distribution software, and developed corporate brands for ScreenPlay, Inc. and its subsidiaries.
With a BFA in Media Arts from the University of Michigan and over two decades of expertise across an expansive set of products and platforms, I've consistently inspired innovation, embraced passionate leadership, and championed the creation of distinctive, memorable experiences.
REVIEWS
Don’t take my word for it. Over the past two decades I’ve reaped the glee of collaborating with some of the most fabulous talent I could hope for. References available on request.
“Working on this project has been more engaging than anything else I can remember in the entire time I’ve been here. This process has made me feel more like part of a team working together to build something bigger and better than I could have alone.”
Lead UX Designer, Direct Report
Feedback on his experience in my UX organization
“Your getting hired is the best thing to happen to me at ArenaNet.”
Senior UX Designer, Direct Report
Feedback on her experience in my UX organization
“This is f—ing cool. And I’m so happy to be a part of it. I feel like I’m having a positive impact on the game, on the work-lives of the people I’m collaborating with, on myself... I feel like I’m growing and learning and I can’t get enough.”
Game Designer, Direct Report
Feedback on my UX mentorship program
“Things tend to go better in rooms that you’re in.”
Studio Design Director, Direct Manager
Feedback on my impact as Studio UX Director