Game Studio
Studio UX Director

In my role as UX Director, I had the opportunity to work on the renowned GUILD WARS 2, as well as multiple unannounced projects, implementing a user-focused perspective across various studio initiatives.

One of my first achievements was to establish User Experience as a distinct discipline within the design organization. I introduced and integrated UX prototyping tools and processes into our standard practices. This was instrumental in embedding UX principles into our workflow and mindset, thereby enhancing our game design and development practices.

An integral part of our user-centric approach was the collaboration with our internal data team. This alliance ensured that our UX work was constantly informed by the current needs, motivations, and limitations of our players, yielding more targeted and effective solutions and reduced iteration.

My team and I coordinated with our internal playtest lab to establish regular playtesting sessions. This produced invaluable feedback and ensured continuous improvement of our gameplay mechanics.

My role also included significant managerial responsibilities. I oversaw a talented team of 11 UX designers, UI artists, and game designers distributed across four different projects.