Media Production & Distribution
Creative Director
As ScreenPlay’s Creative Director, I spearheaded a diverse range of projects, guiding video, web, print production, and software development for renowned clients including Disney, Fox, Paramount, Amazon, Target, and the New York Times.
My directorial responsibilities encompassed presenting creative concepts and deliverables for client review to maintain continuous alignment with client goals and expectations.
To that end, I recruited and directed a dynamic roster of contract video editors and motion graphic designers to manage a diversely talented ensemble capable of delivering targeted on-brand creative deliverables to a broad range of established brands.
Beyond departmental leadership, my direct product contributions included market research, user personas and user stories, UX design, user testing, and visual design for our internal and client-facing content management and distribution tools.
Project Contributions (Creative and Product)
Video editing, motion graphics, competitive research, user personas, user flows, wireframes, visual design
Tools
OmniGraffle, Photoshop, Illustrator, Premiere, AfterEffects, Flash