LAUNCH AND POST-LAUNCH ANALYSIS

Post launch, UX teams play a crucial role in monitoring and analyzing player interactions and feedback. This continuous analysis is key to understanding how players are engaging with the game and identifying areas for improvement. By working closely with data analysts and customer support teams, UX professionals help in making data-driven decisions to enhance the game continually, ensuring it remains relevant and enjoyable for its audience.

Common Collaborators

I’ve held leadership and individual contributor positions for several global video game launches (Starform, Motiga, Meteor Entertainment). It is always critical to partner closely with Data Analysts to interpret the firehose of user data upon launching a title. Beyond the numbers, Customer Support Teams provide invaluable insights from direct user interactions, and Community Managers maintain an ongoing dialogue with the player community.

Methods and Artifacts

Performing detailed data analysis helps understand how users interact with the game. Monitoring user feedback channels provides insights into user satisfaction and issues, and directly engaging in community interaction ensures a continuous connection with the user base.

• Metrics Analytics track user engagement and behavior post-launch, offering insights for ongoing improvements and updates.

• User Feedback Summaries shape enhancements and new features, ensuring the game continues to meet and exceed player expectations over time.

• Bug Reports provide critical insights into usability problems and user experience interruptions, guiding prioritization of UX improvements and fixes.

• Improvement Plans outline strategies for addressing user feedback and analytics insights to systematically enhance the game's user experience post-launch.