Entertainment Provider
Creative Services Manager

ScreenPlay Entertainment, a subsidiary of ScreenPlay, Inc., specialized in providing hardware, software, and content for on-screen entertainment and advertising solutions within retail and hospitality venues.

As the Creative Services Manager, my role encompassed various aspects of product development, including software design, content production, brand representation, marketing, and web management.

Major responsibilities included leading a team of contract designers and video editors to produce bespoke in-store promotional video content for clients like Hard Rock Cafe and Norwegian Cruise Line.

My direct product contribution involved UX design for our proprietary media and advertising programming and distribution software, offering remote and on-site content management for retail and nightlife businesses such as Buffalo Wild Wings, Applebee’s, and Yard House.

I also developed the company's brand online and at industry conventions, designed trade-show booth graphics and company websites, and produced multimedia B2B marketing collateral.

Project Contributions
Video editing, motion graphics, competitive research, user personas, user flows, wireframes, visual design

Tools
OmniGraffle, Photoshop, Illustrator, Premiere, AfterEffects, Flash