In the beginning...
20 years before Netflix’s interactive flop Black Mirror: Bandersnatch, I convinced the Media Arts program at the prestigious University of Michigan to accept a choose-your-own-adventure DVD as my senior thesis.
Over the following decade, I expanded my expertise in graphic and motion design, multimedia production, and software design for clients such as Amazon, Disney, Target, and Hard Rock Hotel in Las Vegas.
In 2012, I centered my professional focus on integrating and executing UX design within game development. From there my role and scope quickly evolved from Individual Contributor to Team Lead, from Department Manager to UX Director, and eventually to Creative Director with a team of over 40 talented game developers closely collaborating to turn our shared vision into a compelling and immersive experience.